Let me tell you, Detroit startups are revving up and shifting gears. Yep, the Motor City isn’t just about cars anymore. So, let’s jump right in and see what’s driving this tech revolution, okay?

  • First, let’s get to the heart of the innovation—the ideas fueling these startups are nothing short of mind-blowing.
  • I’ve got some real-life examples lined up that will make you go, “Wow, now that’s clever!”
  • And of course, we’ll share the stories behind the startups, because, let’s be honest, we all enjoy a good tale of passion and triumph.

So, find a comfy spot and get ready for an exciting ride through Detroit’s startup scene. Who knows, you might even be inspired to ignite your own entrepreneurial spark or become a die-hard fan of these tech trailblazers.

Stick around, and together, we’ll explore the ins and outs of the unstoppable force that is Detroit’s startup community.


The demand for hard-to-find apparel, collectibles, and technology has never been higher in a world where people value originality and self-expression more and more. Their global network gives them privileged access to contemporary culture, and their data-driven bid-ask approach gives buyers the real-time assurance that they are receiving a fair price.

Buyers and Sellers can submit anonymous offers on a variety of shoes, streetwear, electronics, and collectibles on the StockX marketplace. StockX, a live marketplace, gives buyers the ability to bid and purchase items at prices that reflect the market’s current demand. Three simple actions can be taken to complete this: bid or buy, they verify, and they ship to you.


The first completely integrated accounting and payment software for businesses, Autobooks, is offered through internet banking. Autobooks, a Detroit-based company, provides excellent financial, educational, and wellness benefits. Autobooks earned $25 million in Series B funding this year, and they are hiring in Detroit to expand their workforce.


The movement underlying the subsequent wave of mobility services is called Dimo. We are creating the biggest, most beneficial Internet of Things (IoT) network of user-owned devices, starting with vehicles, by connecting drivers and their data with developers and manufacturers.

For owners and operators of vehicles, Dimo offers a complete solution for gathering, using, and profiting from the data generated by their vehicles. Cars safely connect via plug-and-play hardware or a straightforward API login.


Investment firms can display offering pages, key performance metrics, and portal pages that are branded well on the InvestNext platform. Moreover, InvestNext technologies automate numerous procedures, eliminating the customary paperwork. Businesses can concentrate more on establishing enduring connections with their most reliable investors rather than typing data into Excel spreadsheets.

Established in 2016, InvestNext is a company based in Detroit, Michigan. They noticed a significant problem with the market at the moment. Fundraising, asset management, and investor interactions were laborious and ineffective tasks that took up a great deal of time when investing as a whole.


Solar energy is growing thanks to the online project management tool GreenLancer. Their technology offers solar installers, roofers, home builders, home renovation contractors, financiers, solar distributors, and telecom installers design, permitting, and engineering solutions for solar, telecom, and EV Charging Infrastructure.

Since the Inflation Reduction Act, which contains $369 billion in financing to combat climate change, was passed last summer, GreenLancer has increased its investment in EV charging infrastructure support. The business is expanding fast, and it has built a new office in Downtown Detroit.

Agree Realty Corporation

Real estate investment trust Agree Realty Corporation is self-administered and self-managed. It develops, acquires, owns, and operates properties, the majority of which are leased to significant local and national retailers under net leases.

As of December 31, 2002, the Corporation possessed a portfolio of 48 properties spread across 13 states with a total of around 3.7 million square feet of gross leasable area, either directly or through stakes in joint ventures. The New York Stock Exchange trades the company’s common shares under the ticker ADC.


Canopy is a young firm with an unusual goal: to address the threat of theft, one of the biggest and most pressing problems facing car owners. They are a start-up sponsored by Ford and ADT that has a tempting offer, cutting-edge AI technology that has been trademarked, and a particular layer of expert monitoring from security specialists. Together, they’re devoted to giving car owners the heads-up they need to avoid danger by alerting them to it in advance.


In order to shorten wait times for tyre replacements during scheduled auto maintenance appointments, Robotire is an automated startup. Late January 2021, The Reinalt-Thomas Corporation, a tyre retail business that owns Discount Tire and America’s Tire, led the $7.5 million Series A fundraising round for RoboTire.

According to RoboTire, the money will enable the business to grow its operations in Detroit. “I spent three hours at America’s Tires thinking, Hey, we employ robots to mount tyres at the factory. Victor Darolfi, the founder of RoboTire and the former CEO of Spark Robotics, questioned why robots weren’t used in the service sector.


Aduro wants to improve things in the world. They have strong social media tools that make it possible to connect online in their connected environment. They want to take these connections off of social media and into the real world by utilising these already-existing social media identities.

Imagine having access to information about your surroundings at social gatherings (bars, clubs, etc.) or huge sporting events (friends, mutual, even strangers). Suddenly, you are equipped with the knowledge necessary to maximise your social environment.

Signal Advisors

The first IMO with an end-to-end software platform that streamlines every aspect of your profession is Signal Advisors. We’re developing tools to improve your life in all aspects, from new business and case design to marketing and commissions.

With the aid of software, Signal Advisors, an independent marketing company, assists businesses in improving their marketing and operational procedures. With the help of the platform offered by Signal Advisors, businesses can keep track of how their teams are using the applications they use, making payments, spending money, and earning commissions all in one place.

Airspace Link

The most potent geospatial cloud solutions are provided by Airspace Link, the market leader in State & Local Government drone planning and management software, data interchange, and mapping. The Detroit-based business closed its $23 million Series B investment round in 2022 and experienced some incredible growth. The possibilities are endless at Airspace Link.

Workit Health

Online, on-demand evidence-based addiction therapy is available via Workit Health. Members connect with clinicians, counsellors, and coaches through their mobile and web apps and work towards self-established recovery goals. They provide expertly designed, round-the-clock recovery that fits into daily life.

The Workit programme combines personalised, interactive education that adjusts to users’ changing requirements with one-on-one coaching from trained clinicians. Workit Coach for evaluation and prevention, Workit Counselor for online addiction treatment, and Workit Clinic for telehealth opioid addiction treatment with medicine (such buprenorphine) and online counselling are the three levels of services they offer to address addiction at every level.

Petram Data

Businesses of all sizes can get actionable data and AI-driven insights through Petram Data. This information gives retailers insight into how households spend their money, enabling them to better predict customer demands, satisfy those needs, and increase conversion rates.

Clients can use the capabilities provided by Petram Data’s cognitive data science technology to control risks, improve customer onboarding, integrate blockchain security, and create targeted marketing.


Hush is a comprehensive solution that is always active and always learning, making digital privacy as accessible as an Uber. Hush was established in Detroit by Mykolas Rambus and Jaafar Mothafer, who both won a 2023 Purpose Award. Hush has been steadily expanding and solidifying its position as a leading provider of digital privacy services. Hush raised $4 million in 2022 and is set up for further expansion in 2023.

FAQs on Detroit startups

What is the current state of the Detroit startup ecosystem, and what are its strengths and weaknesses?

Mobility, cybersecurity, and cutting-edge manufacturing are just a few of the areas where Detroit’s startup scene is particularly strong.

Several businesses in Detroit aim to upend the established auto sector, and this has contributed to the city’s culture of innovation and entrepreneurship.

Yet, barriers to entry, such as a scarcity of capital and skilled workers, might slow the development of new enterprises inside the ecosystem.

What are some notable Detroit-based startups, and what makes them successful?

StockX, a marketplace for purchasing and selling original shoes and streetwear, Rivian, an electric car manufacturer, and Guardhat, a provider of safety technologies for industrial workers, are just a few of the famous Detroit-based businesses.

These new businesses have found success by employing cutting-edge technology, shaking up established markets, and putting the needs of their customers first.

Differentiating them from their rivals is the fact that many Detroit-based entrepreneurs place a premium on social responsibility and community participation.

How has the history of Detroit’s automotive industry influenced the city’s current startup scene?

The startup community in Detroit can thank the city’s lengthy history of invention and technological progress in the automotive industry.

In the city of Detroit, many new businesses are working on innovative transportation technologies.

The city’s history of technical excellence and manufacturing know-how also makes it ideal for high-tech manufacturing and robotics firms to take root.

What are some of the challenges facing Detroit startups, and how are they addressing them?

There are several obstacles that Detroit’s new enterprises must overcome before they can reach critical mass.

Several startups are attempting to overcome these obstacles by engaging in strategic partnerships with larger businesses, turning to non-traditional funding mechanisms like crowdfunding, and implementing creative methods of human resources management to recruit and keep the best employees.

How does Detroit’s startup ecosystem compare to other tech hubs like Silicon Valley or New York City?

Detroit’s startup ecosystem may not be as well-known as those in Silicon Valley or New York City, but it has its own distinct strengths, such as an emphasis on socially responsible entrepreneurship and a large skill pool in engineering and manufacturing.

The city’s position also puts it near a sizable client base in the Midwest and Canada.

What role do universities and research institutions in Detroit play in supporting the city’s startup ecosystem?

There is a thriving startup community in Detroit thanks in large part to the city’s many universities and research organizations.

These establishments serve as gateways to a wealth of opportunities, including incubators and accelerators, as well as cutting-edge research and talent.

Several Detroit firms also have deep roots in the academic community and rely heavily on collaborative research to fuel their innovative spirit.

What industries are Detroit startups focusing on, and what are some emerging trends in the local startup scene?

Mobility, cybersecurity, sophisticated manufacturing, and healthcare are just a few of the many fields where Detroit entrepreneurs are making waves.

Focus on environmental innovation and sustainability, blockchain implementation, and the widespread usage of AI and ML are just a few of the newer developments on the local startup scene.

What resources are available to Detroit startups, such as incubators, accelerators, and venture capital firms?

There are many resources available to companies in Detroit, including as incubators, accelerators, and VC firms.

To ensure the continued development and success of businesses, these tools supply them with capital, guidance, and connections.

The Detroit Creative Corridor Center, TechTown Detroit, and Invest Detroit are just a few examples.

How do Detroit startups approach issues related to diversity, equity, and inclusion in the tech industry?

Several Detroit-based firms have come to recognize the value of cultivating a diverse and inclusive workplace, including diversity, equity, and inclusion among their top priorities.

Detroit’s startups have taken a variety of steps to increase diversity and inclusion, including forming diversity and inclusion committees, collaborating with local organisations to increase access to resources, and mentoring and advising entrepreneurs from underrepresented backgrounds.

What is the outlook for Detroit startups in the next few years, and how are they positioning themselves for success in a rapidly changing business landscape?

The startup ecosystem in Detroit is thriving and expanding, suggesting a bright future for the city’s budding businesses.

Startups in Detroit are setting themselves up for success by employing cutting-edge technologies, forming partnerships with other companies and groups, and emphasizing ethical business practices.

Yet, if the ecosystem is to realize its full potential, it will need to continue addressing difficulties connected to money and talent.

Detroit’s new businesses might really make a difference if they had the help and resources they needed.

Conclusion on these Detroit startups

The demise and relocation of the auto industry is a common theme in the stories we hear about Detroit. Yet Detroit is more than the large enterprises that have flitted in and out of its borders throughout the years, and it has always been more than that.

In Detroit, the community is everything, and the residents have always been resilient and creative, continually coming up with new ideas to improve both their immediate neighborhoods and the city as a whole.

People are beginning to consider the opportunities to join this expanding community, but they may not know where to start given that Detroit has established itself as a strong tech hub and that venture capital investments are flooding in. For a head start on your career transition, enroll in a Detroit coding boot camp to learn in-demand digital skills and join the city’s thriving startup community.

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I'm the manager behind the Upcut Studio team. I've been involved in content marketing for quite a few years helping startups grow.