MapSVG case study

How we helped MapSVG jump 14 positions for their main keyword and improved their organic traffic.

Potential clients always ask what to expect in the first months since we’d start working together. So far, the case studies for the sites we were allowed to write about (NDAs FTW!) were after a considerable time of working together.

MapSVG’s site is the typical example of what you should expect in the first 5 months of working with us.

This is the short story of going from #21 in Google for their main keyword to #7 in a few months.

About MapSVG

MapSVG is a WordPress map plugin that helps you create custom content (people, real estate, events, or anything else) and show it on a vector, image, or Google Maps – with filters and search.

Shortly, it’s a great plugin with awesome features but which targets a niche audience.

The goal

MapSVG’s problems, as with other Codecanyon sellers, is that its sales depend on the Envato platform and its algorithm.

While a platform is nice and all, the problem with it is that you can’t really do much for getting sales through SEO. Thus, the natural next step was to improve the rankings of their website for various keywords and improve the overall online presence.

The problem

As with 80% of the Envato sellers, the websites they have for their products don’t have a good backlink structure. And why would they? Everyone links to the Envato page, right?

However, for us to start ranking anything in SERP, we needed some good natural backlinks.

When we first saw the referring domains number we thought it was a good one. Still, after looking closely at the actual backlinks and what sites they were on, we realized that it was almost as if there were little to no backlinks. Apart from a few good ones, more than half of the backlinks they had were from low quality, spammy sites. Yeey!

And if that wasn’t bad enough, in Google’s eyes, the site wasn’t looking good. As a result, organic traffic started to decline in recent months.

The solution

The first step we took was to start a consistent link building campaign for the site to earn as many good quality links from reputable sites.

The red arrow shows the moment we started working on the MapSVG site

At the same time, we improved the homepage copy both for humans and Google. Initially, it was created in a way that Google couldn’t quite figure out what keyword to rank it for.

Lastly, the blog content. Obviously, the articles we created weren’t there for the sake of having some text on the site. As with any work that we do, they help to the goal of making the sales reports look sexy.

Can we post revenue numbers? No.

Can we post traffic data?

The traffic generated by the blog articles in the first 5 months

As with any healthy content strategy, the blog articles fall into three categories:

  • evergreen content
  • link earning content
  • viral content

Each of those three having their own way of helping to the big goal.

This is a WIP case study, if I may call it that. I’ll have an update in spring 2021 for more clearer results.

The (partial) results

As mentioned in the title of this case study, our client’s main keyword went from being #21 in Google to being on a reasonable #7. In other words, from the third page in Google to the first. I don’t consider this a success yet, but a nice evolution.

MapSVG’s main keyword in Google

I’m expecting the site to surf Google’s oscillating position wave for this keyword in the next months but still go in the right direction – towards the top 3 results. Not because of some divine help, but because we grind and hustle to get there.

How here come some vanity stats for the whole domain.

Almost everything was in red when we started. Not much green in sight.

Ahrefs doesn’t correctly track organic traffic but what it does well is tracking the overall trend. And green looks great.

Until the programmed update for this case study, I wish you

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