Let’s talk about New York City startups because they’re taking the Big Apple by storm. That’s right, NYC isn’t just about Broadway and skyscrapers anymore. So, let’s jump in and discover what’s happening in this buzzing tech hub, okay?

  • First things first, let’s tackle innovation – these startups are cooking up ideas that’ll blow your mind.
  • I’ve got some real-life examples that’ll make you think, “Dang, that’s smart!”
  • And, you bet, we’ll dive into the stories behind these startups, because who doesn’t love a good narrative of grit and success?

So, grab a slice of your favorite pizza and get ready to be amazed by New York City’s thriving startup scene. You might even feel the entrepreneurial spark or find yourself rooting for these up-and-coming tech stars.

Stick with me, and we’ll take a ride through the energetic world of NYC startups.


Walnut is an American startup with its present headquarters in New York City. It was established in 2020. The business generates revenue by offering a platform that enables enhanced product demos and sales analytics.

This enhances the entire revenue streams of these firms and enables sales teams to get the most out of their interactions with potential clients. Since its inception, the business has acquired over 100 clients in its first year, including Dell and Adobe, and has raised $56 million from renowned investors including Felicis, NFX, the president of SalesForce, the CEO of Wix, Joe Montana, and others.


The top flexible workspace platform in the world, Knotel matches, customises, and maintains space for clients. Knotel provides services to established and expanding businesses, allowing them the freedom to concentrate on their operations, cultures, and workforces. Office space design firm Knotel creates rooms that are uniquely suited to each of its clients’ identities and brands, which yields effective workspaces with brilliant aesthetics.


Leading SaaS provider of creative platforms for online training, Articulate. Its product line includes Rise and Articulate 360. E-learning course creation for the LMS is available through Articulate 360. Rise provides tools for managing and monitoring online training on a single comprehensive platform. The company’s tools make it simple for businesses to create, deliver, and analyse engaging and efficient online training.


With the help of the DIY Enterprise SaaS platform Unqork, customers may create dynamic software applications without ever writing a line of code. Users may quickly construct enterprise-scale applications with their user-friendly drag-and-drop interface and make modifications or improvements as they go.

Businesses like Transamerica, Liberty Mutual, and Goldman Sachs can create specialised software without writing any back-end code thanks to Unqork. The product enables performance monitoring, data input and export, and UX configuration. The company just completed a $80 million Series B investment, bringing its total capital to over $100 million.


For institutional traders who must transfer digital assets without worrying about operations or security. By consolidating all of your exchanges, OTCs, counterparties, hot wallets, and custodians onto a single platform, Fireblocks streamlines operations. In Growjo’s list of the Top NYC Startups, Fireblocks was ranked at number nine.

Wallets, deposit addresses, and API credentials are protected with the most recent development in encryption and patent-pending chip isolation technology (MPC). Fireblocks is being used by institutions to move money securely and quickly.


The world’s most user-friendly customer success platform is called Catalyst. To give you a centralised view of all the tools you already use to view consumer data, they integrate with all of them. Customer Success Managers can now manage clients throughout their journeys with ease by reducing churn, boosting product uptake, and bringing all stakeholders into line with a consistent process.


Ellevest is a New York-based startup that was established in 2014 and is presently situated there. In order to assist more women in achieving their financial goals, the organisation has developed an investment platform. For as many women as possible to find this site easily accessible, it features a modernist interface that is easy to use. Also, the investment options have been carefully chosen and are simple to grasp.

40 investors took part in seven investment rounds after Ellevest persuaded a number of investors that its business strategy was sound and that it was currently worth investing in. The company has been able to raise $153.4 Million from various fundraising rounds, which will help it grow and achieve its long-term goals.


A real estate-based company called Knock purchases new properties for clients on their behalf and offers professional assistance to help close the sale of the client’s existing properties. Before approving a new mortgage, Knock, a mortgage lender, gives approval to borrowers. Their flagship item is the HomeSwap programme, which lets you use your old house as a down payment, for repairs, and to pay your mortgage while looking for a new one.


Users can purchase, sell, or produce non-fungible tokens (NFTs) on the OpenSea marketplace. Users have complete access to and control over their cryptocurrency wallets thanks to the noncustodial nature of the platform. To acquire or sell a single NFT or a collection of NFTs, users directly communicate with one another.

A peer-to-peer marketplace for non-fungible tokens and crypto valuables is called OpenSea. Collectibles, video game items, and other virtual products supported by a blockchain are all part of OpenSea. Anyone can buy or sell these things thanks to a smart contract provided by OpenSea. It is a simple way to look for the ideal product, verify its authenticity, and complete the transaction.


Via offers public transportation operators complete, intelligent transport solutions. The platform provides software programmes that can be used to design, improve, and manage effective and fair transit networks. It lessens operating expenses, clogged roads, one-person trips, and carbon emissions. It is the most potent digital infrastructure for mass transit in the entire planet.

Galaxy Digital

A technology-driven financial services and investment management company called Galaxy Digital offers institutions and direct clients a broad range of financial solutions covering the ecosystem of digital assets. Trading, Asset Management, Principal Investments, Investment Banking, and Mining are the five complementary business segments operated by Galaxy Digital. A diverse merchant bank, Galaxy Digital is expanding quickly.

Galaxy Digital was founded in 2018 by co-founders David Namdar and Michael Novogratz, and the same year, it went public on the TSX Venture Exchange. The group just released two passively managed investment choices for accredited and institutional investors, the Galaxy Bitcoin Fund and the Galaxy Institutional Bitcoin Fund.


A facilitator of blockchain deployment is Blockdaemon. Heroku provides blockchain networks with the same simple one-click deployment, management, and oversight of nodes as it does for the cloud, regardless of node configuration.

You don’t have to worry about selecting the ideal network configuration from the start because their solution is entirely portable and lets you switch networks and chains with the push of a button. They provide best-in-class dev-ops guidance to the blockchain developer ecosystem.


Data science company Applecart has developed a potent platform that uses data that is readily available to map over 25 billion social contacts between more than 250 million Americans.

In high stakes situations, ranging from legislative and regulatory issues to investor relations and corporate communications, their data products assist major corporations, trade associations, nonprofit organisations, and political campaigns in targeting their advertising to the professional and personal networks surrounding key decision makers.

Eight Sleep

Eight Sleep is a New York startup that was created in 2014 and is currently situated in New York City. The company develops fitness-related items to aid people during their sleep to reach to their maximum energy and performance levels. As a result, people’s daily productivity increases.

The business has received startup capital in thirteen rounds since its founding. The company has received $162.1 million in capital from these funding rounds, which will be utilised for product development and commercial expansion.


A healthcare business named Cleerly is on a mission to stop heart attacks by developing digital care pathways. The business combines high-caliber clinical science with cutting-edge AI to provide practical clinical insights to all participants in the cardiac care pathway.

With his innovative treatment for coronary artery disease, Cleerly introduces a new, individualised standard of care. With early intervention and the identification of risk factors, the company’s technology has the potential to save lives. The way heart health is managed is changing because to Cleerly, and its ground-breaking methodology could revolutionise the field of cardiology.


Enterprise real-time event and risk detection management software is offered by Dataminr, a cloud- and AI-based service. Its features include operational and reputational risk management, corporate risk management, crisis management, and actionable alerts. The business serves clients in the government sector, including municipal and federal clients as well as buy-side and sell-side financial organisations. Also, it created a wide range of modular desktop and API solutions.

Custom signal development, internal proprietary data set integration, historical back-testing, and accommodating all compliance and site-specific deployment requirements are just a few of its options. The business serves public sector organisations, enterprises, and newsrooms.


Even for people who have received substantial financial education, maintaining a budget can be challenging. A company called Brigit offers comprehensive financial health services to assist every American create a better financial future. Users can use free budgeting tools from Brigit like loans, alerts, and overdraft predictions.

A premium membership is available for extra benefits like financial tracking support and the reduction of late-penalty fines. The programme has reportedly saved users more than $50 million in overdraft fees, or $500 per user, according to the company’s website.


The cybersecurity asset management platform known as Axonius provides enterprises with a thorough asset inventory, reveals security solution coverage holes, and automatically validates and enforcs security policies. Axonius may be quickly installed and improves cyber hygiene by seamlessly connecting with hundreds of security and management systems.

Axonius, which protects millions of devices for clients like the New York Times, Schneider Electric, Landmark Health, AppsFlyer, and many others, was recognised as the most innovative startup of 2019 at the RSAC Innovation Sandbox and was included on the CNBC Upstart 100 list and Forbes 20 Rising Stars.


With the online application RocketReach, users may locate the email addresses, phone numbers, and social media profiles of more than 250 million individuals working for 6 million firms globally. RocketReach is a remote-first company with staff members located in significant American cities and headquarters in Seattle and New York.

RocketReach is an exceptional and uncommon startup that is growing quickly, is currently very profitable, and has a small staff where you may have a huge impact. The company, which was founded in 2016, was bootstrapped by its founders and concentrated on creating a top-notch product. They have rapidly expanded organically to rank among the world’s largest business info-services platforms and serve as the de facto productivity tool for sales and hiring teams at businesses of all kinds.


A customised mobile messaging tool called Attentive aids brands and companies in keeping in touch with their clients. Mobile campaign creation and management solutions from Attentive include message templates, scheduling, and reporting. The platform from Attentive is completely adaptable and simple to use, making it the ideal choice for any company looking to enhance client connection.


Ro offers a variety of men’s health management options. Ro provides a variety of men’s health management options. The business sells medications for enlarged prostate, genital herpes, cold sores, premature ejaculation, hair loss, and erectile dysfunction.

The business also sells supplements for quitting smoking, including nicotine gums, bupropion, and other drugs. The business has also released an app to monitor the smoking rate.


A world without security deposits might be imagined. Google “Rhino NYC” instead. Rhino collaborates with rental properties across the nation to enable consumers to preserve their security deposits and quickly refer to their new place as “home.”

The business argues that by charging users for a monthly insurance plan that offers landlords the same protection as a deposit, rooms rent 30% more rapidly and losses are reimbursed. The creators have so far raised more than $22 million.

Code Climate

Velocity is an Engineering Management Platform (EMP) created by Code Climate that maximises engineering effect by providing reliable data for executives and teams at all levels, including capacity and delivery, quality, culture, and prices. They have aided thousands of engineering teams in strengthening their business alignment, team dynamics, and delivery.

Cityblock Health

A tech-driven approach to healthcare is used by Cityblock Health, which involves giving patients access to care via mobile devices and leveraging data to inform decisions. Cityblock Health collaborates with medical professionals and facilities in underserved areas in an effort to raise the standard of care provided to patients. Cityblock Health wants to give people who need it most access to high-quality, affordable healthcare.

Better Mortgage

Better Mortgage is an online mortgage marketplace for homes. It provides a platform that links borrowers and institutional investors to finance single-family homes, townhouses, condominiums, and planned unit developments with fixed and adjustable rates of conventional and jumbo loans. Once the loan has been funded, it is transferred to an investor who will take care of debt servicing. Moreover, title and homeowner insurance are provided.


There are 44 million Americans who owe money on student loans. You may have heard the subject brought up once or 500 times in recent political discussions. That number suggests that Summer doesn’t lack a target market. Users can easily sign up for free government saving and forgiveness programmes thanks to the software service. Additionally, it investigates a user’s eligibility, offers comparisons of programmes based on their needs, and verifies forms before a user clicks “send.”


Check is a payroll-as-a-service API that enables you to integrate payroll into your time-tracking, HR, or vertical SaaS application. Their API eliminates the difficulties of managing payroll, including tax calculation, remittance, and filing, as well as the transfer of funds between businesses and employees. Due to this, businesses may quickly create fully integrated payroll products that they can sell to clients.

FAQs on New York City startups

What is the current state of the New York startup ecosystem, and what are its strengths and weaknesses?

New York’s startup community is big and varied, with particular strengths in fintech, media, and the fashion industries.

A robust startup culture that places a premium on creativity, diversity, and entrepreneurship has emerged in the city thanks to its many resources for new businesses.

High expenses, fierce competition, and a lack of competent talent are just a few of the difficulties the ecosystem faces.

What are some notable New York-based startups, and what makes them successful?

WeWork, a provider of shared office space, BuzzFeed, a media firm, and Oscar Health, a health insurance startup, are all located in New York City.

These new businesses have found success by employing cutting-edge technology, shaking up established markets, and putting the needs of their customers first.

Additionally, many New York businesses place a premium on social responsibility and community engagement, and this has resulted in a substantial amount of loyalty and support from both customers and investors.

How has New York’s status as a global financial and cultural capital influenced the city’s startup culture?

New York’s prominence as a worldwide financial and cultural hub has greatly impacted the city’s startup ecosystem.

Aspiration, originality, and dedication to success are highly valued in many New York City startups thanks to the city’s challenging and exciting business climate.

The city’s unique blend of cultures and abundance of top-tier talent has also contributed to New York’s thriving startup community, which is known for its creativity, openness to new ideas, and teamwork.

What are some of the challenges facing New York startups, and how are they addressing them?

Extreme competition for capital and talent, high operational costs, and regulatory impediments are just a few of the difficulties New York City entrepreneurs confront.

Several entrepreneurs are responding to these problems by forming strategic alliances with other companies and institutions, turning to non-traditional funding mechanisms like crowdfunding, and employing novel approaches to human resources to attract and keep the best employees.

How does New York’s startup ecosystem compare to other tech hubs like Silicon Valley or Tel Aviv?

The startup community in New York is dynamic and diversified, with an emphasis on cutting-edge technologies and international expansion.

The ecosystem has its own assets, such as a highly educated and diversified workforce, a culture of innovation and entrepreneurship, and a supportive community of investors and mentors, but it isn’t as well-known as Silicon Valley or Tel Aviv.

What role do universities and research institutions in New York play in supporting the city’s startup ecosystem?

New York’s research universities and colleges, such as Columbia and NYU, are important in the success of the city’s startup scene.

These establishments serve as gateways to a wealth of opportunities, including incubators and accelerators, as well as cutting-edge research and talent.

Several New York City businesses also have deep roots in the academic community and rely heavily on collaborative research initiatives to fuel growth and development.

What industries are New York startups focusing on, and what are some emerging trends in the local startup scene?

Fintech, journalism, fashion, and healthcare are just a few of the many fields where New York City entrepreneurs are making waves.

Sustainability and environmental innovation, artificial intelligence and machine learning in a variety of contexts, and blockchain technology are all on the rise in the local startup scene.

What resources are available to New York startups, such as incubators, accelerators, and venture capital firms?

Startups in New York City have access to many different types of support thanks to the city’s abundance of resources including incubators, accelerators, and VC companies.

To ensure the continued development and success of businesses, these tools supply them with capital, guidance, and connections.

Techstars, Urban-X, and Greycroft are just a few instances of successful startups.

How do New York startups approach issues related to diversity, equity, and inclusion in the tech industry?

Several New York City-based firms have come to recognize the value of cultivating a varied and inclusive workplace, including diversity, equity, and inclusion among their top priorities.

New York City startups have established diversity and inclusion committees, collaborated with local groups to expand access to resources, and supported entrepreneurs from underrepresented communities to increase diversity and inclusion.

What is the outlook for New York startups in the next few years, and how are they positioning themselves for success in a rapidly changing business landscape?

New York’s startup scene has a bright future; many companies are set up to thrive in the city’s dynamic economy.

New York startups will need to preserve their competitive edge by being adaptable and creative as the city continues to attract investment and talent and as new technologies and trends develop.

New York City entrepreneurs may make a real difference in their fields and the world at large if they take advantage of emerging technologies, form great collaborations, and prioritize social responsibility.

Conclusion on these New York City startups

Startups from a range of industries have prospered in New York City’s strong startup ecosystem. But some industries appear to be doing exceptionally well in the New York market. Fintech is one of the most prosperous sectors for startups in NYC.

Since New York is a major financial hub, numerous fintech businesses are taking advantage of the abundance of opportunities there. Health technology is another thriving sector for entrepreneurs in New York. A health tech company can be started in New York, which is home to some of the top hospitals and medical research institutions in the world. And finally, New York has seen a lot of success with retail businesses.

The city’s large population and congested metropolitan setting give retail enterprises a captive audience. Also, New York’s reputation as a global fashion hub helps retail companies. These are just a few of the sectors that New York City entrepreneurs have found the most success in.

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I'm the manager behind the Upcut Studio team. I've been involved in content marketing for quite a few years helping startups grow.