WordPress Tables Plugin on a 24% MoM Growth

This plugin makes your work with tables, charts, and data management easy. 70,000+ companies and individuals already trust this WordPress tables plugin to work with financial, scientific, statistical, commercial, and other data.

Their most pressing goal

It was launched in 2013 and gained a bit of traction thanks to the solutions it offered to its users.

However, that wasn’t enough so in 2016 they started working with Upcut (back then, a part of BAW) to promote their product in the web design & development niche.

While this strategy offered a good stream of leads coming to the site, we were aiming for explosive growth and had to find a solution.

The solution

We wanted to take things to the next level. Instead of only promoting their product to various sites’ audiences, we developed a strategy to bring the audience to their site.

Thus, we created content that would attract and convert potential customers. Here’s how we did that:

  • We segmented their ideal users so we can write dedicated content for each segment, addressing their specific needs & desires.
  • We created an editorial plan for their blog and wrote value-packed targeted posts to attract their ideal users.
  • We created a lead magnet for their main segments, wrote an onboarding sequence, and started sending regular newsletters to subscribers.
  • We used social media channels and content platforms that their ideal users follow regularly, to generate buzz and drive more traffic to the website.
  • We included the plugin in existing articles that get loads of organic traffic, in top-notch publications we’ve partnered with for years.

The results

In 2018, the first year we created articles for them, we experienced an average Month over Month growth of 18%.

In 2019, the average MoM growth was at 24%.

Between 2020 and 2023, the average traffic per month oscillated between 70k and 100k.

Not too shabby for a product serving a particular niche, and not a broad audience.


Got a new product but your ideal users don’t know about it?

We can help you gain massive exposure → attract quality leads → and close more sales.

Send us an email to contact@upcutstudio.com so we can start a conversation.