Imagine navigating the glittering skyline of the startup world, where the most radiant spires belong to decacorn companies—a rarity, a symbol of groundbreaking success reserved for those vaulting beyond a mere $10 billion valuation.

This echelon of the entrepreneurial sphere was once the stuff of legends, yet in today’s swiftly pivoting markets, these entities are reshaping industry norms with the heft of their monumental worth.

Through the lens of a decade-long journey within the startup labyrinth, I’ve seen these unicorns mature, evolve, and morph into the coveted decacorn status.

In this expose, readers will embark on a trek to uncover the machinations of these titanic tech startups, the intrigue of scale-up strategies, and the colossal stakes played out in the high-octane arenas of venture capital.

We will unpack the enigma of how multi-billion valuations are achieved and sustained.

By the finale, anticipate an empowered comprehension of the startup ecosystem, a grasp on the currency of equity funding, and insights into the blueprints that orchestrate the ascension to a decacorn.

Whether you’re a fledgling founder or an investor with an eye for the next game-changer, this article is your gateway to the upper echelons of the startup stratosphere.

Decacorn Companies

Decacorn CompanyIndustryHeadquartersKey OfferingsValuationFounded Year
ChimeFinancial TechnologySan Francisco, USABanking services, Fee-free accounts$25 billion2013
AlchemyBlockchain TechnologySan Francisco, USABlockchain development platform$10.2 billion2017
CelonisBusiness SoftwareMunich, GermanyProcess Mining software$11 billion2011
BrexFinancial ServicesSan Francisco, USACorporate credit cards$12.3 billion2017
OpenAIArtificial IntelligenceSan Francisco, USAAI research & deployment$85 billion2015
Epic GamesVideo Games & SoftwareCary, USAGame development, Unreal Engine$31.5 billion1991
StripePayment ProcessingSan Francisco, USAOnline payment solutions$95 billion2010
Digital Currency GroupCryptocurrency InvestmentNew York, USAInvestment in crypto projects$10 billion2015
Lalamove (Huolala)LogisticsHong KongOn-demand delivery services$10 billion2013
CanvaGraphic Design SoftwareSydney, AustraliaOnline design platform$40 billion2012
RevolutFinancial TechnologyLondon, UKBanking apps, Money transfer$33 billion2015
DatabricksData and AISan Francisco, USAUnified data analytics platform$38 billion2013
JUULElectronic CigarettesSan Francisco, USAE-cigarette, vaping products$38 billion at peak, significantly lower now2017
BitmainBlockchain & AIBeijing, ChinaCryptocurrency mining hardware$12 billion2013
J&T ExpressLogisticsJakarta, IndonesiaCourier and logistics services$20 billion2015
GoodLeapFinancial TechnologyRoseville, USASustainable home solutions financing$12 billion2003
DeelHR TechSan Francisco, USAGlobal payroll and compliance platform$12 billion2018


Imagine a financial world without ridiculous fees or hour-long bank queues. Enter Chime—it’s like your friendliest neighborhood bank, minus the building. It’s an app that simplifies banking, with no jargon.

What they stand out for:

No hidden fees, that’s the Chime charm. We’re talking serious venture-backed applauds for disrupting traditional banking. Think instant transaction alerts, automatic savings, and payday coming up to two days early! Banking that’s downright unicorn-status magical!


Alchemy waves its wand over the mystifying world of blockchain tech. Picture this. You’re neck-deep in cryptic code, then boom! Alchemy simplifies blockchain development—to the moon!

What they stand out for:

It’s about transforming developers into magicians. From fintech startups to decentralized apps, they ignite innovation with their cutting-edge platform. Alchemy is not just another tech unicorn; they’re the under-the-hood powerhouse for blockchain magic.


Ever felt like business processes can drag like a bad movie? Celonis jumps in as the editor, cutting out the draggy bits. Behold the power of process mining and execution management.

What they stand out for:

We’re talking crazy efficient workflows.

A trailblazer in the realm of enterprise performance acceleration, Celonis gives companies the scalpel to sculpt out the process perfection!


Brex is that extra shot of espresso for emerging businesses. It’s not just a card, it’s the financial jetpack for your startup’s dreams!

What they stand out for:

Expenses and rewards get a Silicon Valley makeover, thanks to Brex. Cash management? Rewards? They’ve got it all, with a sleekness that would make a high-growth company blush.


What if AI could be more than just smart? What if it could be wise? That’s the OpenAI quest: AI as an equal partner in the dance of life.

What they stand out for:

Their name says it all—Open. Open source, open minds. From GPUs to neural networks, OpenAI makes the future bright and, dare we say, friendly.

Epic Games

Quick, think of a game-changer. Got it? ‘Cause that’s Epic Games—the home of Fortnite, where play meets limitless imagination.

What they stand out for:

It’s the Epic Games Store, the Unreal Engine, the jaw-drop graphics! From frag fests to world-building sagas, Epic Games keeps rewriting the digital play rules.


E-commerce seems complex? Not with Stripe. They’re the one-stop-shop for internet moolah, making transactions seriously seamless.

What they stand out for:

Whether it’s APIs for geeks or simple payment systems for the regular Joe, Stripe makes you think, “Man, tech’s cool!”

Digital Currency Group

Crypto world, meet your guide, the Digital Currency Group. They’re the ones with the cryptocurrency compass and map, leading the venture into new fiat-less frontiers.

What they stand out for:

We’re talking BitcoinEthereum, and blockchain empires, with DCG shaping the bonuses of decentralized financeCrypto unicorns, they knew ’em before you did.

Lalamove (Huolala)

Need to move stuff, like, yesterday? Lalamove—the ultra-speedy, deliver-anything app that’s shaking up the way we think about couriers.

What they stand out for:

From flowers to furniture, it’s all about agile logistics and gig economies. Speedy. Smooth. Sorted.


Design got your head spinning? Relax. Canva turns design dilemmas into Insta-worthy creations, ’cause everyone should unleash their inner artist.

What they stand out for:

Templates, photos, or funky fonts—Canva’s the wizard waving the creative wand across screens worldwide. Transforming amateurs into pros, just like that!


Tired of exchange rate bluesRevolut is the answer, like your financial Swiss army knife—slick, smart, and so international.

What they stand out for:

Currency swapping, budgeting, or crypto—Revolut packs all the fintech punches, making global money-talks downright delightful. Banking’s never been bolder!


Big data can be a beast, but Databricks tames it. Think of AI-driven insights served up fresh and fast — data’s never danced like this.

What they stand out for:

Databricks is all about analytics velocitymachine learning mystics, and cloud clustersData science done right. Every. Single. Time.


Smoking just hit the tech age, and JUUL‘s leading the vape parade. It’s design, it’s tech, it’s a puff of the future.

What they stand out for:

It’s sleek, it’s discreet, it’s JUUL. For adult smokers seeking a modern twist, they’ve got flavors and formInhale innovation, exhale tradition.


Crypto mining got you curious? Bitmain is the treasure map, leading you straight to the hashrate motherlode.

What they stand out for:

They’ve got the ASIC chipsets, the sha256 whisperers. Bitmain’s the cryptocurrency mining giant — dig in!

J&T Express

Parcels need to zip across the globe? J&T Express is that turbo-charged, logistics racehorse you bet on—every time.

What they stand out for:

Fast lanes, vast coverage, e-commerce’s BFF—that’s J&T Express! Your delivery dreams, on track!


Thinking sustainable living? GoodLeap is your green ticket, financing your eco-friendly switch with a smile and a nod. Go on, leap into green!

What they stand out for:

Solar panels? Home upgrades? GoodLeap gets it done, with financing that’s as clean as your energy. It’s the ecosystem’s economic ally.


The world’s your workplace with Deel. Dive in the global talent pool and swim with the best—borderless has never been this easy.

What they stand out for:

Cross-border contracts, payments in a click, and compliance in a snap—it’s the remote work revolution, and Deel‘s your conductor. Let’s work without walls!


Picture a spreadsheet on superfoods—that’s Airtable. It’s your data, turbo-charged with the potency of a database but as easy as piecing together Lego blocks.

What they stand out for:

Databases don’t have to be dull or daunting. Airtable hands you the reins to create colorful, custom workspaces where your ideas can run wild, untamed, and unbelievably organized. It’s where efficiency meets creativity, and honestly, spreadsheets will never look the same again.

Devoted Health

Healthcare that hugs? That’s Devoted Health for ya. They’re the new kid on the block, turning the health insurance game into a walk in the park.

What they stand out for:

Navigating Medicare plans shouldn’t feel like rocket science. Devoted Health brings care with heart, where elderly folks are treated like the VIPs they are. It’s health plans with a pulse and a passion for empathy. Finally, insurers and humans speaking the same language, hallelujah!


Calling all call centers—an upgrade has entered the chat. Enter Talkdesk, your conversations cloud-bound and soaring on the winds of innovation.

What they stand out for:

What’s crystal clear, endlessly scalable, and smoothes over customer rants? Talkdesk’s contact center solutions. They’ve flipped call centers on their heads, and the upshot? Happy chatters and even happier clients.


Whiteboards are cool, but have you tried Miro? It’s like a digital canvas as vast as your team’s collective imagination.

What they stand out for:

Scribble, plan, and brainstorm, like, without borders! Miro doesn’t just keep everyone on the same page—it’s the canvas for monumental mind melds. Virtual collaboration just got a reality check.


They call it “the front page of the internet”, but let’s call it what it really is — a boundless galaxy of communities. That’s Reddit for the uninitiated.

What they stand out for:

Buckle up for deep dives into niche passions, cat gifs that cure blues, and debates where points are made and taken. Reddit is where every voice finds a mic, and boy, does it echo!


Hop aboard the OpenSea, matey, and embark on a quest for digital treasures. It’s the bustling bazaar for NFTs, and it’s massive.

What they stand out for:

Here there be crypto kitties and digital art aplenty. OpenSea is part museum, part marketplace, with an open-door policy for crypto creatives and collectors. It’s a decentralized dream come true.


Notion, ever heard of it? Imagine your whole life’s to-do listsproject plans, and random brainwaves chilling together in one sleek app.

What they stand out for:

Notes, wikis, databases, it’s got it all, and it’s freakin’ modular. You build it, you shape it—it’s the Lego kit for your productivity needs. Notion’s the unicorn that’s got everyone, from freelancers to corporations, utterly obsessed.


Fashion trends faster than you can say “add to cart”? That’s Shein, your runway-ready styles at prices that’ll make your wallet dance.

What they stand out for:

Fast fashion’s got a new top dog, and it’s snagging hearts (and selfies) across the globe. Shein takes the SHEIN out of chic and bottles it up for the masses. Extra style points for anyone spotting that SHEIN dress in the wild.


Payroll panic? Pfft, so yesterday. Meet Gusto: the breezy beach holiday for your HR headaches.

What they stand out for:

Gusto glides through payroll, benefits, the works—like a dolphin among finance sharks. It’s where paydays are parties, and HR feels like a heart emoji. Thank goodness for Gusto’s chill.


Calling all boutique believers and crafty creators—Faire is bridging dreams between local shops and global crafts.

What they stand out for:

It’s where whimsical wares find storefronts, and retailers unearth treasures beyond their wildest Pinterest boards. Faire is the matchmaker for wholesale charm.


KuCoin—where cryptocurrency becomes less cryptic. It’s the trading platform where altcoins come to strut their stuff.

What they stand out for:

It’s like a carnival for crypto-traders, newbies and pros alike, scores of coins and a user experience smoother than butter. Yeah, KuCoin’s big league in the crypto carnival.


Rocket dreamer, stargazer—get this: SpaceX is turning sci-fi into ‘why-the-heck-not?’ From launching cars to orbit to plotting Mars homesteads—this is the real deal.

What they stand out for:

Reusable rockets. Space capsules. Mars ambitions. SpaceX is drafting a starry route for humanity’s cosmic future. It’s literally raising aspirations sky-high.


Imagine a place where shopping meets sharing. That’s Xiaohongshu (Little Red Book), your go-to for fashion tipstravel hacks, and authentic reviews tangled in one sprawling social network.

What they stand out for:

Communities buzzing with millennial magic and purchase power. That’s what Xiaohongshu is all about. Dive in for trends, friends, and that satisfying click that says, “Found it!”


Pitch the late-night store runs, ’cause Gopuff zooms to ya with snacks, drinks, and those outta-nowhere needs—like, yesterday.

What they stand out for:

Speed is Gopuff’s game. They don’t horse around when it comes to delivery. It’s chips, ice cream, dog food—name it, and poof, it’s on your doorstep. Life’s little essentials, minus the fuss. They’re the nifty ninjas of convenience in your pocket-sized device, rocking the instant gratification world.


Ever wished for a magic wand over emails and essays? Grammarly is boundless grammar-savvy and style at your service, minus the eye-glaze classes.

What they stand out for:

Cut the typos, squash the awkward phrasings. Grammarly’s your silent partner in written finesse—crafty, insightful, and cooler than a thesaurus. It’s like having a pocket Hemingway cheering you on. Tighten up prose in a snap and channel your inner Shakespeare—just like that!


HR and IT, ho-hum chores reimagined into a breeze. Rippling is the sherpa for your mountaintop of employee management and tech.

What they stand out for:

A wise guru for paperwork drudgeries and mouse-click mayhems. Rippling spins up accounts, sorts benefits, and manages devices with cool, composed mastery. It’s like they’ve mastered payroll yoga—stretching and flexing to keep your back-office in zen mode.


Link it, sync it, bingo! Plaid is the ninja in the financial tech shadows, connecting banks and apps in utter harmony.

What they stand out for:

Plaid makes transactions whisper smooth. They’re the back-alley link-up between your dough and data, keeping it tight, right, and outta plain sight. It’s fintech’s fashion statement—swank, sleek, and sure.

Ping! That’s another happy customer. With, smooth sales and snazzy payments do the samba across your screens.

What they stand out for:

Chilling at the sweet intersection of online shopfronts and full purses. makes dropping those cards less clunky, more zesty. They’re the smooth operator in the transaction tango, the swish behind the swipe.


Strap on your space-goggles ’cause Anthropic is all about AI that’s safer, smarter, and friendlier—like a labrador with a PhD.

What they stand out for:

Artificial intelligence is a wild stallion, and Anthropic’s the pro with the reins. They’re the shapers and builders crafting an AI that plays nice. It’s a mix of mega brainpower with a noble heart. Your personal Jarvis is on the horizon, and Anthropic’s sketching the blueprint.


Byte-sized chuckles, viral dances, all the feels—Bytedance doesn’t just make apps, they thread vibes through our lives.

What they stand out for:

It’s the tech house that’s more than a buzz; it’s a rumble. Bytedance is the podium where creativity doesn’t just jump, it pulls crazy acrobatics and triple axels. From snippets of life’s quotidian to streaks of sheer brilliance, ByteDance curates our digital heartbeat.


Jerseys that saw the game, the sweat, the cheers—Fanatics gears you up to relive every heart-racing play.

What they stand out for:

Feel the team pride beating in your chest? Fanatics decks you out in those sports threads, stoking the flames of fandom. They’re the campfire tales of sports merchandise, keeping the legacy alive and kicking.


Picture this: Cyberspace—vast, wild, and a bit of a rebel. Wiz steps in, a cybersecurity maestro, dropping beats in this cosmic chaos. It’s like a supernova of protection, lighting up the threats with funky green code.

What they stand out for:

Now, I’m not saying they wear capes, but Wiz kinda soars in, offering rock-solid shields and scanning spells that spot those sneaky gremlins hiding in digital nooks. We’re talking big, we’re talking cloud-scale cloaking devices—A-grade stuff that would make any Tech Titan nod in respect. Their magic? It’s all about making cloud security almost… fun?


Banks have walls; Ripple—it’s got wings. Fluent in the language of global greens, Ripple’s shaking the money movers, turning tedious transactions into borderless ballet.

What they stand out for:

Money talks, but Ripple sings—harmonizing blockchain to the tune of instant payments worldwide. It’s like having a financial jetpack; zip, zap, international cash in your lap. With Ripple, it’s about smooth swishes instead of those cringe-worthy crunches. You’d think they’ve got a unicorn in the vault, ’cause the currency just glides.

FAQ On Decacorn Companies

What Exactly is a Decacorn?

A decacorn is a private startup valued at over $10 billion. It’s a step above the ‘unicorn’ tag, designating young companies worth over a billion.

While rare, this breed of highly successful startups has been growing, often found in tech-driven domains like Fintech or AI.

How Does a Company Achieve Decacorn Status?

A company reaches decacorn status through massive valuations typically following several rounds of equity funding.

A mix of innovation, market disruption, and scaling strategies attracts investors like SoftBank Vision Fund, driving valuations to the coveted decacorn threshold.

Are Decacorn Companies Always in the Tech Industry?

While dominant in tech, decacorns span various sectors, from biotech to payment processing.

Their unifying trait isn’t industry, but rapid growth and disruption—attributes often facilitated by technological innovation.

What’s the Difference Between a Unicorn and a Decacorn?

The key difference lies in valuation: unicorns are startups valued at over $1 billion, while decacorns exceed $10 billion.

Both represent formidable private companies, yet decacorns have reached a higher financial and often, strategic milestone.

Can Decacorn Companies Be Publicly Traded?

Typically, decacorns are private, funding-driven entities. However, the transition to a public company through an Initial Public Offering (IPO) is a potential trajectory.

Post-IPO, they leave the decacorn pasture, playing in the broader public market.

How Do Decacorn Valuations Impact the Economy?

Decacorn valuations signify potent economic waves, from job creation to investment dynamics.

They can become focal points of innovation hubs, akin to Silicon Valley, and a barometer of technological advancement and investor sentiment.

How Sustainable Are Decacorn Companies in the Long Run?

Sustainability varies. Decacorns riding the crest of disruptive trends can thrive long-term—if they evolve.

Others may succumb to market shifts or fail to scale effectively beyond investor excitement. Longevity demands perpetual innovation and strategic acumen.

What Challenges Do Decacorn Companies Face?

Decacorns face escalated expectations. Scaling at such a heady altitude comes with complexities—operational, competitive, regulatory.

Balancing rapid growth with robust infrastructure and prudent governance is crucial, transparent to eagle-eyed stakeholders from Wall Street to Main Street.

Can Any Startup Become a Decacorn?

In theory, yes. But in the real world, it’s akin to an alchemical process. Transforming a startup to a decacorn requires a singular confluence of vision, opportunity, execution, and often, a dash of serendipity.

Not to mention the relentless pursuit of multi-billion valuation targets.

What is the Future Outlook for Decacorn Companies?

The future for decacorns looks robust, punctuated by growth and investment interest. As markets evolve, so do the opportunities for emerging titans.

Expect these entities to shape industries, pivot when necessary, and continue to be a beacon for ambitious tech startups and founders.


As we draw the curtains on our exploration of decacorn companies, let’s crystallize the essence of these phenomenal entities. They are not merely startups with gargantuan valuations but are pioneers charting unexplored territories, backed by the lifeblood of venture capital and brimming with the promise to redefine industries.

Their narratives weave through the tapestry of the startup ecosystem, challenging the status quo and sparking economic revolutions.

  • Profound market valuation
  • Strategic financial rounds
  • Relentless innovation
  • Adaptive scalability

These are the cornerstones of a decacorn’s ascent.

Despite the aura of invincibility, remember they are tethered to the reality of rapid market dynamics. Will their sparkle endure or fizzle out? That remains scripted in the ever-evolving chronicles of emerging industry leaders.

For dreamers eyeing this lofty summit, know that the decacorn’s path is both inspiring and cautionary—a testament to human ingenuity and the ever-present specter of hubris. Walk it with bold steps, yet tread with wisdom.

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I'm the manager behind the Upcut Studio team. I've been involved in content marketing for quite a few years helping startups grow.