Content Optimization

Your content isn’t generating traffic like it used to

You already have a blog section with lots of articles, but they don’t rank as well as you’d expect, maybe even starting to slowly lose traffic?

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Content Optimization – traffic data
The Problem

It appears that your content needs some optimization done.

Early in 2023, we purchased a domain that had existing content on it. Obviously, the first thing we had to do was to update its old content.

The results?

Some traffic changes are ridiculous, while most are in the +25% to +50% range.

While some marketers want to hate Google for pushing old content from page 1 to page 2 or 3 of its search results, this is a natural thing that should happen.

Old content uses old data and, in most cases, isn’t as useful to the user as it was in its prime.

Obviously, since this strategy worked so well, we started implementing it on our clients’ websites too.

Content optimization results example
The Outcome

Some traffic changes are ridiculous, while most are in the +25% to +50% range

No new content. No new backlinks. Just making your existing articles as good as they can be for today’s searcher.

Was it a one-time success?

Not at all
Overview of content optimization results across multiple clients
Client 1 – content optimization results
Client 1
+97%
over all the edited content
Client 2 – content optimization results
Client 2
+25%
over all the edited content
Client 3 – content optimization results
Client 3
+27%
over all the edited content
Client 4 – content optimization results
Client 4
+33%
over all the edited content
Your turn

Do you want a 25% increase in traffic without publishing new content?

No new articles. No new backlinks. Just strategic optimization of what you already have, making every article pull its weight in search results.

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