Ready for something exciting? Los Angeles startups are shining bright, and it’s time we took a closer look at what’s happening in this sun-soaked tech hub. That’s right, LA isn’t just about Hollywood and palm trees anymore. So, let’s dive in and see what’s up, shall we?

  • First off, let’s explore the innovation—these startups have some jaw-dropping ideas that’ll make you think, “Is this even real?”
  • I’ve got some real-life examples that’ll have you saying, “Wow, that’s seriously clever!”
  • And, of course, we’ll dig into the stories behind these startups, because nothing beats a good tale of passion and achievement.

So, find a comfy spot and get ready to be dazzled by LA’s thriving startup scene. Who knows, you might just catch the entrepreneurial spirit or become a devoted fan of these rising tech stars.

Join me, and we’ll uncover the hidden treasures of Los Angeles’ bustling startup community.

Buck Mason

In 2013, Sasha Koehn and Erik Allen Ford, who were neighbours in Venice, California, launched Buck Mason, a contemporary American brand. The relaxed Californian culture of easy living, quality, and simplicity is at the core of everything they do. They are timeless.

Their first location was a 350 square foot garage off Abbot Kinney Boulevard. Concerned with quality, they collaborated closely with a nearby family firm to produce items in small batches, hand-making each one utilising traditional manufacturing methods and cutting-edge technology. By designing each item to last for more than one season, Buck Mason simplifies the intricate world of fashion. Each pattern is a play on a traditional American piece, and together they provide a practical and easy wardrobe.


The California-based digital business Afterparty is the first startup on the list of ones to watch in 2022. It is hard at work building a home for the creatives, including musicians, collectors, and artists. Web3, also known as the semantic web, is the digital platform that enables users to combine token-based economies with blockchain technology.

The platform was created by Afterparty to help creators manage their NFT (non-fungible token) collections and forge connections with their followers. Dan Rahmel, David Fields, and Eytan Elbaz started Afterparty in 2021, making it a relative newcomer to the digital startup scene.

Riot Games

A US-based company called Riot Games creates internet video games. In order to create, release, and support the games with the greatest player focus available, Riot Games was established in 2006. League of Legends, their initial game, received recognition all over the world when it was published in 2009. League has since become the most popular PC game in the world and a major factor in esports’ exponential rise.

League of Legends is now in its second decade, and developers are working on a number of projects, including Teamfight Tactics, Legends of Runeterra, VALORANT, League of Legends: Wild Rift, and others, to keep the game fresh and provide fans new experiences.


For last-mile delivery, Mothership is a freight marketplace that links shippers with nearby truckers. The service not only provides same-day local transit but also rapid online quotes and real-time cargo tracking for businesses. Mothership, which was established in 2017, is expanding swiftly. The business, which has more than 40 staff members, just relocated into a new location in the Culver City arts district.

Club W

When we think of California, many of us picture Napa Valley and wine region, so this business is unquestionably in the proper place. A direct-to-consumer wine business called Club W works with growers and winemakers to give members access to premium, small-lot wines from all around the world for as little as $13 per bottle.

Each month, subscribers receive customised recommendations based on their online tastes. By cutting out the middlemen, Club W can provide its members with amazing discounts. Bessemer Venture Partners, CrossCut Ventures, and other VCs have invested about $13.1 million in Club W, which was founded in the middle of 2011.


Kernel is a LA-based firm that was established in 2016. The business focuses on studying and creating new, more practical brain-recording devices that are equally accurate and efficient as their more intrusive predecessors.

It specialises in the neurosciences area of medicine. Since its founding, the business has successfully raised $107 million from six investors during two startup funding rounds, with the most recent one occurring in July 2020. The first product from Kernel is currently being developed for commercialization and is planned to go on sale in the upcoming years.


The most recognisable companies and illustrious figures in sports, entertainment, and culture come together on the NFT platform called Autograph to produce one-of-a-kind digital collections and experiences for people all over the world. Autograph, a Los Angeles-based company co-founded by Tom Brady, is ushering in a new era of collecting with a streamlined and open process, genuine and innovative items, and unique partnerships.


When it comes to platforms for ordering food online, ChowNow is unique. By providing the most cutting-edge digital tools and services to advance in the modern world, they support the success of nearby restaurants. They prioritise local eateries and their customers in every design.

They offer access to the most well-known online ordering hubs as well as websites, tailored apps, marketing tools, and priceless client information. The company’s basic values include diversity, cooperation, and respect for one another. Every member of the ChowNow team receives support from them, and they open doors for them. Most significantly, our company operates according to fairness and sustainability principles; when we say commission-free, we really mean it.


The following on the list is Zora, a California-based marketplace startup. So that both ends of creative pursuits can trade in a way that makes them feel happy, Zora has developed a crypto-driven marketplace. The business is simply eliminating the middleman who typically reaps the greatest profit from a deal.

Zora was formed in 2020 by Tyson Battistella, Dee Goens, Jacob Horne, Slava Kim, Dai Hovey, and Ethan Daya. The company now employs between one and 10 individuals, with its headquarters in Los Angeles, California. A very outstanding $52M in total capital was raised with ten investors in just three funding rounds, so clearly there are investors who take the startup seriously.


With a wide range of membership packages that give users complete control over their viewing experience, Hulu is the best and most complete all-in-one premium streaming service. It offers a huge selection of live and on-demand entertainment both inside and outside the home. Both older on-demand content and a large selection of original content are available on Hulu.


In order to support firms selling both online and offline, Flowspace combines potent software with its extensive fulfilment network. With the help of its OmniFlow software, businesses can govern e-commerce operations across all channels thanks to real-time visibility into inventory, orders, and fulfilment activity.

The firm provides on-demand warehousing and services that make next-day and two-day shipping more accessible to everyone from startups to Fortune 1000 companies. As Flowspace competes in an increasingly saturated market, the business has distinguished itself in the eyes of investors. Funding for Flowspace totals $15.5 million, including a $12 million Series A that closed last spring.

Nasty Gal

The founder of this startup, Sophia Amoruso, originally founded it as an eBay business, which later developed into a popular online destination for clothes. An online store called Nasty Gal offers unique, vintage apparel, shoes, and accessories. The products come from individual designers all throughout the world.

Nasty Gal has a sizable internet following and relied largely on social media to expand its business (including 1.2M Facebook likes and 217K Twitter followers). In three rounds, Nasty Gal secured $65M in fundraising, with the most recent round being led by Index Ventures in February of this year.

Ruth Health

Ruth Health is a telehealth facility and a centre for women’s and prenatal care. It offers a variety of treatments, including as pelvic floor training and recovery, c-section recovery, and more, for those who are considering having children as well as expectant parents and postpartum parents.

During the course of four rounds of startup investment, the firm has raised a total of $3.1 million from 15 investors; the most recent round was in December 2020. Although Ruth Health is now only available in Los Angeles, they have plans to soon open offices in additional cities.


Epirus creates cutting-edge, highly effective microwave devices and solutions that reinvent entire sectors. They have developed directed energy systems that are more advanced than current ones thanks to their background in the defence sector. To speed up change for their customers, they are redefiniting contemporary power systems using this invention. Epirus has a main office in Los Angeles, California, and a branch office in Tysons, Virginia.


AppSumo, which Noah Kagan founded in 2010, is the go-to software community for regular business owners. Its foundational principle is that having the tools you need to build your company shouldn’t put you out of business.

They carefully choose ground-breaking SaaS products to aid their community of more than 1 million Sumo-lings in growing their businesses. Consumers can browse the Marketplace, a collaborative online environment for aspiring hustlers, and shop Select Deals, which give lifetime access to resources. Their enterprise benefits yours.


Blavity is the following startup on the list. This business uses social media and digital platforms to build a social network. Blavity has been praised for being both formed and operated by women and black/African American people. It specialises in working with black millennials.

The platform’s goals were to inspire innovation, amuse, and educate communities of colour. In 2014, Morgan DeBaun and Aaron Samuels, Jeff Nelson, and Jonathan Jackson co-founded Blavity. The start-up has between 51 and 100 employees, and its headquarters are in LA, California, in the United States. Thus far, six investment rounds totaling $9.4M have been completed, taking place between March 2016 and July 2018.


Endpoint is a digital title and escrow company that simplifies, expedites, and makes the house closing process visible for all parties. To make the home purchase process easier, its platform involves all parties—agents, buyers, and sellers—and provides convenient signing, secure funds transfer, and in-home notarization.

The platform’s goal is to simplify the closing process for homebuyers by giving them a single location to sign paperwork, send money, and post inquiries. First American, a major player in the real estate sector, spun off the business and has invested $30 million in it.

The Black Tux

Customers may rent a tux entirely online through The Black Tux, which also connects them with one of the best suit makers in the United States and sends them a measuring stick and instructions on how to take their measurements.

The Black Tux eliminates the middlemen, allowing clients to rent fashionable suits at a reasonable price starting at just $95 supplied to your home a full week before the event date (currently only in the US). Investors including First Round, Menlo Ventures, The Raine Group, Lerer Hippeau Ventures, and other VCs contributed $15M to the business over the course of three fundraising rounds.


An online marketplace called Whatnot was created for those who want to purchase, sell, or trade collectibles and other stuff with other people who share their interests. On Whatnot, you may also go live to discuss your interests with other users or to display your collection.

There are two methods to buy things on Whatnot Marketplace: you can either click the “Buy Now” button on any product page to buy the item right away at that price, or you may click the “Make Offer” button if you want to barter and offer a lesser price than what is being offered right now. Since the firm was launched in 2020, WhatNot has raised an impressive $484.7 million from 27 investors in just four rounds of startup funding.


Homeowners can share their passion spaces with their local communities on Swimply, an online marketplace. The swimming pools they began with let them reach $20M+ in just 2 years, but this is just the beginning. They’re developing a brand-new class of local experiences. Think of AirBnB for amenities like kitchens, hot tubs, tennis and basketball courts, music and art studios, and more.


The startup offers tools to monitor and improve the ecosystem specifically for the advertising sector. Due to its data-driven approach, the business can offer its clients the greatest advertising options across a variety of channels. In 2014, Dave Gullo and Ross McCray founded the company that would become known as VideoAmp.

It currently has a workforce of over 2501 and fewer than 500 workers, and its US headquarters are in Los Angeles, California. The amount of money raised by the company in total—$456.6M—is among the biggest; there have been six investment rounds.


Several online shops lack apps for the valid explanation that they are challenging to create. Tapcart is not trying to impart coding or UX/UI design knowledge to the proprietors of these online stores. Instead, it has developed a framework that makes creating apps more like creating a MailChimp newsletter.

Anyone may easily create their own mobile app using the drag-and-drop interface of the browser-based Tapcart platform. Since its debut in 2017, Tapcart has received $5.2 million, and during that time, the business claims that over 7,000 Shopify stores have developed apps using its platform.


This startup that offers high-end socks and underwear has investors like Dwayne Wade, Will Smith, and Nas. On its website, Stance sells high-end socks priced between $12 and $18 per pair for the edgier fashion enthusiast. Instead of going the ecommerce way, Stance has established a brand for itself through partnerships with physical retailers like Nordstrom.

With 22 investors, including August Capital, Kleiner Perkins Caufield & Byers, Menlo Ventures, Shasta Ventures, Sherpa Capital, and others, Stance has raised $86M in total fundraising over 4 rounds, garnering a lot of attention.


Reel is the answer for people who wish to shop without incurring debt. Without having to worry about buy-now-pay-later plans that will just land you in more debt, you may pay for what you want with installment savings.

Reel also offers pricing notifications and inspirational goals to help you keep on top of your bills and make long-term financial savings. The Los Angeles-based firm, which was established in May 2021, has raised $250,000 in ten investment rounds from ten investors. Currently, only US users can access Reel.

Divergent 3D

Divergent 3D specializes in 3D printing and wants to revolutionize the auto sector. Data is being used by Divergent Technologies, commonly known as Divergent 3D, to enhance and greener the auto production process. DAPS, or Divergent Adaptive Production System, is a software and hardware solution developed by Divergent 3D.

Divergent 3D, which Kevin Czinger launched in 2014 and has now expanded to employ over one hundred and fifty individuals, was founded. The headquarters are in California’s Greater Los Angeles Region. With a $248 million total investment raised throughout three funding rounds with thirteen investors, the funding rounds for this startup are also highly outstanding.

FAQs on Los Angeles startups

What is the current state of the Los Angeles startup ecosystem, and what are its strengths and weaknesses?

Media, entertainment, and e-commerce are particularly robust in the Los Angeles startup ecosystem, making it one of the most dynamic in the world.

The city’s large pool of talented individuals, ready availability of funding, and innovative spirit have all contributed to the growth of a thriving startup culture in the city that places a premium on individuality, openness, and initiative.

High expenses, fierce competition, and a lack of competent talent are just a few of the difficulties the ecosystem faces.

What are some notable Los Angeles-based startups, and what makes them successful?

Snap Inc., the firm behind Snapchat, is headquartered in Los Angeles, as are the subscription services Dollar Shave Club and The Honest Company, all of which produce health and beauty products.

These new businesses have found success by employing cutting-edge technology, shaking up established markets, and putting the needs of their customers first.

In addition, many Los Angeles startups place a premium on social responsibility and community participation, which has resulted in widespread brand recognition and financial backing.

How has Los Angeles’ status as a cultural and entertainment capital influenced the city’s startup culture?

The startup scene in Los Angeles is heavily influenced by the city’s reputation as an arts and entertainment mecca.

As a result of the city’s thriving entertainment industry, many Los Angeles-based companies place a premium on the qualities of creativity, cooperation, and a love of storytelling.

Also, the city’s cultural diversity and concentration of top-tier talent have contributed to the development of a highly innovative and cooperative startup ecosystem in Los Angeles.

What are some of the challenges facing Los Angeles startups, and how are they addressing them?

Competition for finance and talent, high operational costs, and regulatory impediments are just a few of the difficulties Los Angeles businesses confront.

Several entrepreneurs are responding to these problems by forming strategic alliances with other companies and institutions, turning to non-traditional funding mechanisms like crowdfunding, and employing novel approaches to human resources to attract and keep the best employees.

How does Los Angeles’ startup ecosystem compare to other tech hubs like Silicon Valley or New York City?

When it comes to disruptive innovations and international markets, Los Angeles’ startup ecosystem is second to none.

The ecosystem has its own strengths, such as a highly creative and entrepreneurial workforce, a strong culture of innovation, and a supporting network of investors and mentors, but it isn’t as well-known as Silicon Valley or New York City.

What role do universities and research institutions in Los Angeles play in supporting the city’s startup ecosystem?

The startup ecosystem in Los Angeles is heavily supported by the city’s universities and research institutes including the California Institute of Technology and the University of Southern California.

These establishments serve as gateways to a wealth of opportunities, including incubators and accelerators, as well as cutting-edge research and talent.

However, many Los Angeles-based firms have strong ties to the academic community and rely heavily on research partnerships to fuel innovation.

What industries are Los Angeles startups focusing on, and what are some emerging trends in the local startup scene?

Startups in Los Angeles operate in many different fields, from media and entertainment to e-commerce to healthcare.

Focus on environmental sustainability, the use of AI and ML, and the utilization of blockchain technology are all examples of current developments in the local startup ecosystem.

What resources are available to Los Angeles startups, such as incubators, accelerators, and venture capital firms?

There are several resources available to companies in Los Angeles, including as incubators, accelerators, and VC firms.

To ensure the continued development and success of businesses, these tools supply them with capital, guidance, and connections.

Amplify Partners, Science, Inc., and Mucker Capital are just a few instances of such firms.

How do Los Angeles startups approach issues related to diversity, equity, and inclusion in the tech industry?

Several Los Angeles-based firms have come to recognize the value of cultivating a varied and inclusive workplace, including diversity, equity, and inclusion among their top priorities.

Many Los Angeles-based startups have established diversity and inclusion committees and partnered with local organizations to provide access to funding and other resources for underrepresented groups, as well as mentored and supported founders from those communities.

What is the outlook for Los Angeles startups in the next few years, and how are they positioning themselves for success in a rapidly changing business landscape?

Start-ups in Los Angeles have a bright future since many of them are prepared to thrive in today’s competitive market.

Los Angeles startups will need to be nimble and creative if they are to keep up with the city’s growing popularity as a magnet for capital and talent, as well as the emergence of new technologies and trends.

Startups in Los Angeles may make a big difference in their fields and local communities if they take advantage of emerging technologies, form solid relationships, and prioritize social responsibility.

Conclusion on these Los Angeles startups

For many years, people from all over the world have flocked to Los Angeles to shape the future, which has contributed to the development of one of the most innovative and diverse cities in human history. LA is renowned as a city where innovative thinking and creative ideas are as much a part of the landscape as mountains, beaches, and unbeatable weather. This reputation has earned it quick recognition across the globe.

As the ecosystem develops, more financing is now being provided, and at higher levels. Just ten years ago, in 2010, Los Angeles saw 312 acquisitions worth $1.9 billion, according to Pitchbook. In contrast, in 2018 there were 766 transactions worth $11.4 billion.

The impetus that some significant hometown successes create is also being felt in L.A. They not only foster the establishment of more VC companies, but they also generate native capital, converting entrepreneurs and startup workers into angel investors who fund more startups or provide first-time founders the funding they need to launch their own businesses.

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I'm the manager behind the Upcut Studio team. I've been involved in content marketing for quite a few years helping startups grow.